7 Signs You Need a New Website for Your Business
Symbolics.com, founded in 1985, is the oldest website on the Internet. To keep up with modern search and user trends, they even updated their look and feel.
Many small business owners might think that web design is an unnecessary expense. Contrary to popular belief, it’s quite the opposite. Google’s search algorithms and user habits change frequently. If you don’t update your website consistently, you’re losing valuable traffic (and potential customers).
How do you know when to upgrade-or when to build your first site? The following are seven signs or reasons a small business needs a new website.
Find out if they apply to you by reading on!
1. A website still hasn’t been created
Many small businesses in America don’t even have a website.
For independent gas stations in high-traffic areas, it might be okay, but it’s a big deal for everyone else. When you don’t have a website, you’re missing out on a lot of potential leads.
Luckily, you can fix this pretty quickly. Access to affordable website design has never been easier. When you work with a savvy provider, websites are easy to host, affordable, and quick to design.
2. The current design of your website is ugly or outdated
‘Never judge a book by its cover’ doesn’t work when it comes to your online presence.
In order to attract and engage visitors, a website’s main aim is to let them interact with it in the way it’s required by the entity hosting it. A doctor’s office or an e-commerce business might let you book an appointment or buy a product. It’s estimated that 40% of people leave a website if it’s ugly.
You should invest in a website redesign ASAP if yours looks like it’s from 2013 instead of 2023.
3. You don’t have a mobile-friendly website
It’s likely that you spend a lot of time on your smartphone. It is estimated that most smartphone users scroll social media, websites, email, podcasts, and more for over three hours each day.
I wouldn’t be surprised if your customers are doing the same thing. Additionally, you need to make sure your company’s website looks great on a desktop and adjusts to smaller screens.
Almost 60% of web traffic comes from mobile devices such as smartphones, tablets, and laptops.
Thanks to responsive design technology, most website builders today are able to adapt to this new reality easily.
4. Your website isn’t delivering the results you expected
First impressions are everything, and you’ve done it well. The mobile version of your website looks great. In spite of this, you aren’t attracting the leads you need—at least not as many as you had hoped.
If you have low conversions, it could be because your website design isn’t optimized to help your customers progress through your sales funnel. Once they arrive at your site, they’re unsure of what to do or where to go.
To achieve your conversion goals, you can redesign your site to emphasize clear calls-to-action.
5. Sales are stagnant and business is slow
Once upon a time, your website served you well as a legitimate business. By using your website’s contact form or phone number, people would be able to contact you about your services.
Those people aren’t coming anymore. Why is this happening?
It is likely that your aging website is not optimized for inbound marketing. Your website must include educational and helpful information that addresses your visitors’ pain points and helps them trust your expertise.
6. Your bounce rate is high
In Google Analytics, a bounce rate is defined as the percentage of people who visit only one page on your website. In essence, the analytics program counts how many people click through from a Google search result and then leave your website immediately or shortly thereafter.
Between 56% and 70% is considered a high bounce rate. The reason for this is that your website does not have enough relevant content to keep visitors interested and engaged.
Upgrade your website so it offers people somewhere to go next at all stages of their journey.
7. There’s a Chance You Don’t Have a Secure Website
Google will downvote your website if it fails to meet security standards. As a result, no one will be able to find you. You’re also less likely to gain visitors’ trust if your website seems unsafe.
An SSL certificate is a minimum requirement for modern websites. Google and visitors use this signal to determine trustworthiness. Even so, some small businesses may need to consider upgrading to something even more encrypted, particularly if they collect personal information about their clients.
Creating websites that work is what we do
Don’t hesitate to trust your gut when it comes to deciding whether you need a new website. It’s probably time to invest yesterday if it’s telling you “yes.” You should upgrade if even one of these points resonates with you.
Maybe your customers complain that they cannot find what they need on your website. Perhaps you are worried that clients cannot find you online at all! Do you have trouble navigating your website or uploading new content?
To learn more about our website design services, contact our agency today. Affordably designed, optimized, and secure small business websites are what we specialize in.